Associated Power CD offers the potential for higher returns

Associated Power CD offers the potential for higher returns

GREEN BAY, Wis.-August 25, 2011-Associated Bank, N.A., Member FDIC, has introduced a new Power CDsm to help customers earn potentially higher returns in today's uncertain economic climate.

"These days, stock-market volatility and low interest rates are making it difficult for investors to meet their wealth-management goals," said Curtis J. Fuszard, president and CEO of Associated Investment Services, Inc. "We've designed the Power CD to help our customers minimize the impact of these factors on their long-term investments."

The Power CD's rate of return is not fixed. Instead, it's tied to a basket of 10 common stocks - Blue Chip stocks representing broadly diversified industries.

"The Power CD provides the potential for a higher rate of return than a conventional CD," Fuszard said. "Yet it's FDIC-insured to the standard applicable limits, and if it's held to maturity, there is a 100% return-of-principal guarantee. So it's considerably safer than investing directly in any stock."

Paying interest semi-annually, the Power CD is designed to be a "buy and hold" instrument, he added.

"Redeeming it before maturity may mean a loss of principal, so it's not appropriate for every investor. But for those who can make a long-term investment and do not tolerate much risk in their portfolios, the Power CD may be an excellent choice."

About Associated Banc-Corp
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has approximately 270 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Autumn M. Latimore
Senior Vice President
Public Relations Director
414-278-1860 PHONE
414-380-9082 CELL
autumn.latimore@associatedbank.com