Associated Launches Exclusive Brewers Checking Product with Commitment to Help Felix Mantilla Little League; Bank continues sports fan tradition that includes Packers, Badgers relationships

Associated Launches Exclusive Brewers Checking Product with Commitment to Help Felix Mantilla Little League; Bank continues sports fan tradition that includes Packers, Badgers relationships


Company Release - 07/06/2006 16:30

MILWAUKEE--(BUSINESS WIRE)--July 6, 2006--

Associated Bank, in partnership with the Milwaukee Brewers, today announced that an exclusive Brewers Checking product is now available to bank customers. Adding Brewers Checking enhances Associated's collection of popular sports-themed offerings, which include Green Bay Packers and Wisconsin Badgers Checking.

As part of the kickoff, held at Miller Park prior to the team's game against the Chicago Cubs, Associated said it would donate $10 for each Brewers Checking account opened between now and the end of the 2006 Major League Baseball season to Milwaukee's Felix Mantilla Little League. A $5,000 donation is guaranteed.

"We at Associated are big sports fans, so teaming up with Brewers for this exclusive offer is a great fit for us and our customers," said Paul S. Beideman, president and CEO of Associated. "We look at this as a celebration of baseball, for young and old alike.

"In that spirit, we want to make a difference in the lives of young people here in Milwaukee who enjoy the game of baseball. That's why we're equally excited about the opportunity to help the Felix Mantilla Little League."

Those involved in the Felix Mantilla Little League were enthusiastic about the new initiative. "Our kids have benefited greatly from the partnership that the United Community Center/Felix Mantilla Little League has with the Milwaukee Brewers Baseball Club and Brewers Charities," said Ricardo Diaz, executive director of the United Community Center. "We are delighted that a great financial institution like Associated Bank is joining the team."

The Felix Mantilla Little League was formed and named in honor of the former Milwaukee Braves player, and serves youths from kindergarten through high school in Milwaukee's growing Latino youth population.

"The Brewers are happy to add Associated Bank as a team sponsor," said Tom Hecht, vice president of corporate marketing for the Brewers. "Whenever we have a sponsor that decides to activate their partnership and it benefits the community, it's a win-win for everyone."

Associated Bank customers who choose Brewers Checking will receive one-of-a-kind Brewers checks, a checkbook cover emblazoned with the Brewers logo, a baseball-themed check card, plus perks such as a 10 percent discount at the Fan Zone at Miller Park, and two-for-one ticket discounts on selected games.

Customers who sign up for Brewers Checking are also eligible for the Grand Slam Sweepstakes, with a grand prize of six Club Level seats for the Sept. 21 game against San Francisco, a tour of Miller Park including batting practice, and a variety of gift items.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $22 billion. Associated has more than 320 banking offices serving more than 180 communities in Wisconsin, Illinois and Minnesota. Associated has more offices in Wisconsin than any other bank. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

Source: Associated Bank