EAU CLAIRE, Wis. – November 19, 2021 – Keith Vardon Jr. has joined Associated Bank as senior vice president & team leader, commercial banking. He is responsible for managing the commercial team in Chippewa Valley and building out the commercial portfolio in Central Wisconsin.  


Vardon brings more than 30 years of banking experience to Associated Bank. Previously, he held the position of market president at U.S. Bank Wausau since 2005.


Vardon holds a bachelor’s degree in finance and accounting from Northern Michigan University. In the community, he has coached youth basketball for over 20 years.


He is located at 1107 Regis Court, Eau Claire.


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Associated Banc-Corp (NYSE: ASB) has total assets of $34 billion and is Wisconsin's largest bank holding company. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.