MILWAUKEE – April 13, 2016 – Associated Bank will receive national exposure for its home lending expertise with a segment on Lifetime Network’s Designing Spaces®, an award-winning home improvement show. The half hour show spans the genres of decorating ideas, do-it yourself projects, home purchasing, and financing advice.


Designing Spaces sought out Associated Bank’s expertise as a top lender in the Midwest. The six-minute segment is titled “Obtaining a Mortgage: Understanding the Process.” It will feature Jim Larcheid, an Associated Bank senior residential loan officer, who offers advice to a couple looking for their first home. Other Associated Bank colleagues are featured in the segment as employees and customers. (Link to TV segment teaser)


“As the number one mortgage lender in Wisconsin for the seventh consecutive year and a leading lender in the midwest, Associated Bank is proud to showcase our lending expertise on one of America’s favorite home improvement shows,” said David Bauer, director of mortgage sales at Associated Bank. “Not all lenders are the same, and we’re proud to stand out by offering a better lending experience. Designing Spaces is helping us demonstrate how we do that.”


Set your DVR!  There will be two original airings of the show on April 14 and 21 at 6:00 a.m. CST on Lifetime®. In addition, the segment will be streamed online at as well as on The segment will also air through various other U.S. and international broadcast, network and online syndication outlets.