GREEN BAY, Wis. – July 22, 2015 – For the month of July, Green Bay-based Associated Bank, the largest bank with headquarters in Wisconsin, is taking over one of Chicago’s most iconic architectural structures, Union Station, with over 300 compelling green and white creative messages as part of the bank’s Challenge Your Bank campaign that launched in spring.
All month, Associated is occupying 90 percent of advertising space on the station’s first and second floors. Some creative components include floor decals, clock and column banners, pole wraps, posters, stair graphics, escalator wraps and many other interactive components.
“Taking over Union Station, where 120,000 business rail users across our Midwest footprint pass through daily, gives us a tremendous opportunity to highlight our compelling and non-traditional messaging that get people talking and thinking about their bank relationship,” said Christopher Piotrowski, chief marketing officer, Associated Bank. “This ‘Union Station domination’ gets Associated Bank into the consideration set in a very competitive market.”
An additional 42,000 rail users pass through each weekend.
“This activity is the first-of-its-kind for the bank, and we’re excited to interact with potential consumer and business prospects in such an impactful way,” said Piotrowski.
A video depicting the creative messages can be found at Associated Bank Chicago Union Station Domination.