Associated Bank earns BBB Accreditation from the Wisconsin Better Business Bureau

Associated Bank earns BBB Accreditation from the Wisconsin Better Business Bureau

Photo caption: Diedre LaCasse and Wendy Kumm from the Associated Bank Stevens Point Service Center accept a plaque from the Better Business Business Bureau (BBB). Associated recently earned the honor of becoming an accredited business of the BBB with an A+ rating.

Stevens Point, Wis. - April 20, 2012 - Associated Bank has recently earned the honor of becoming an accredited business of the Wisconsin Better Business Bureau (BBB) with an A+ rating.

BBB accreditation is given to those companies that have a track record of, and agree to continue to uphold, the BBB's standards for businesses. Those standards include being responsive to consumer complaints, being transparent by supplying background information about the company and its principals, advertising honestly and fulfilling any applicable licensing requirements, among many other things.

We Care colleagues, who handle Associated customer complaints, take particular pride in earning BBB Accreditation and the best possible ranking, an A+.

"The We Care team goes above and beyond with every customer," said Diedre LaCasse, Customer Advocacy and Support Manager in Stevens Point. "Our goal is to provide timely and positive resolutions to customer complaints."

Lorraine Avery, Director of Customer Care in Stevens Point, said applying for accreditation started three years ago. "We submitted an application for accreditation and began working with the regional BBB office in an effort to streamline complaint handling." As a result, We Care is able to reduce response time in resolving customer complaints. "The overall outcome is a much better experience for our customers," said Avery.

The BBB accreditation standards are a perfect complement to Associated's vision of being clear, capable and responsive to our customers. Earning BBB Accreditation and an A+ rating is one more way that Associated demonstrates our commitment to building trust and confidence in our customers.

For more information or further inquiries, please contact the Wisconsin BBB at

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Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at

The Better Business Bureau serving Wisconsin is a nonprofit organization that brings 70 years of experience in fostering ethical business practices; providing dispute resolution alternatives; offering consumer and business education; and promoting customer service excellence. Our Reliability Reports provide the general public with critical information about companies both locally and nationally. To check on a company or charity visit or call 1-800-273-1002.

Contact: Jennifer Kaminski
Vice President
Public Relations Manager
920.431.8894 PHONE
920-360-5914 CELL