Beloit, Wis. — August 5, 2013 — Associated Bank, part of Associated Banc-Corp (NASDAQ: ASBC), today announced a new branch location at 602 Henry Avenue in Beloit, Wisconsin, pending regulatory approval. The new location will break ground in early August and is anticipated to open in early 2014. The branch, built in partnership with Hendricks Commercial Properties, will be located outside of the Eclipse Center as a part of the mixed-use commercial project.

“Hendricks Commercial Properties is proud and honored to have this new Associated Bank branch be a part of the continued revitalization of the entire Eclipse Center,” said Rob Gerbitz, President of Hendricks Commercial Properties. “The branch is a great complement for the other services currently provided at the Eclipse Center, including retail, education, health and government services. Associated has been a great partner to Hendricks and an integral part of the planning and rebirth of this great property in the Beloit community.”

This 4,000-square-foot location will offer customers an enhanced banking experience in a revitalized and spacious layout, reflecting the updated Associated brand style.

“We’re thrilled to add to the ongoing legacy of the Eclipse Center with our new branch,” said Jimmy Kauffman, Senior Vice President and Regional Retail Director. “We believe in the Beloit community and remain a stalwart corporate entity and citizen to this city. While we are heavily investing in technology platforms – online, mobile, phone – to address evolving consumer needs, customers continue to tell us about the importance of branches being available. We continue to evaluate how to optimize our presence in the Beloit area.”