Associated Bank announces Watertown Branch Grand Opening


WATERTOWN, Wis. - Jan. 11, 2012 - Associated Bank, part of Associated Banc-Corp (NASDAQ: ASBC), announced today the company's plans for celebrating the grand opening of its new branch location at 624 S. Church St.

The grand opening and ribbon cutting ceremony is scheduled for Friday, Jan. 13 at 9 a.m. Watertown Mayor, Ron Krueger, and Executive Director of the Watertown Chamber of Commerce, Susan Dascenzo, and fellow Watertown community ambassadors will be in attendance.

"We take great pride in the relationships we have built in this community and are excited to continue these relationships at our new location," said Dave Frank, Central Regional Retail Director of Associated Bank. "We look forward to building upon existing partnerships in commercial, residential mortgage and business development."

The location will feature Associated's new branch design elements and standards which includes a fully accessible branch. It will also feature the added convenience of an ATM and extended business hours, seven days a week.

Other grand opening celebrations on Friday Jan. 13 include: refreshments from 9 a.m.-3 p.m. and a "Meet and Greet" with the manager for local business managers and owners from 3-6 p.m. On Saturday Jan. 15, there will be a drawing for a gift card, games, prizes, appetizers and free gifts with every account opening or loan application. On Sunday Jan. 16, the branch will host a "Packer cookie decorating contest" for children.

Customers who open a new consumer deposit account or apply for a consumer loan, home equity, mortgage or credit card will be entered into the Associated Bank Packers Playoff Sweepstakes which includes a chance to be in the next Associated TV commercial or 2 tickets to every Packer 2012 regular season home game. See official drawing rules for details, including how to enter by mail. These new customers will also receive a Leader of the Pack book featuring Aaron Rodgers, Packers wall clock, and free first order of Packers checks. Offer is limited to one per customer while supplies last.

Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has approximately 270 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at

Contact: Nicole Koremenos
Public Relations Specialist
414-278-1832 PHONE