Savage, MN-August 23, 2011-Associated Bank, part of Associated Banc-Corp (NASDAQ: ASBC), announced today the company's plans for celebrating the grand opening of its new branch located at 7533 Egan Drive.

The grand opening and ribbon cutting ceremony is scheduled for Friday, August 26 at 10 a.m. Mayor Janet Williams, fellow Savage community ambassadors, and the Savage Chamber of Commerce will be in attendance.

"Our colleagues have enjoyed participating in various community events and look forward to giving back each year," said Nicole Maxwell, Branch Manager at the Savage location. "We take great pride in the relationships we have built in this community and are excited to continue these relationships at our new location. We are proud to be a part of the Savage community."

During the grand opening ceremony, the branch will donate $1,000 to the Scott Carver Dakota CAP Agency for their outstanding work throughout the community. The Scott Carver Dakota CAP Agency is a private, non-profit organization dedicated to assisting and empowering nearly 50,000 individuals and families annually. The organization offers 26 programs and services total including Head Start, Weatherization, Housing, Senior Nutrition, Food Shelf and Energy Assistance.

"As a branch we chose the Scott Carver Dakota CAP Agency because they provide a wide variety of services to those in need in Scott County," said Maxwell. "They provide not only the basics of a food shelf along with a WIC program, but also housing services to those that are at risk of becoming homeless."

Grand opening specials will be available for new customers and existing customers of the bank. New customers who open a checking account at the Egan Drive branch will receive a $100 cash bonus as well as a free first order of Associated Bank logo checks. The promotion will run from August 22 through September 30. From September 1 through 30 the branch will host a "scan and win" promotion, where anyone receiving a game piece inserted into local publications can bring the game piece into the new Savage location to be scanned and win a prize. Everyone is a winner. The grand prize is a Barnes and Noble "NOOK™" reader and other prizes include five Eclipse 4MB media players.

About Associated Banc-Corp
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has approximately 270 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Autumn M. Latimore
Senior Vice President
Public Relations Director
414-278-1860 PHONE
414-380-9082 CELL
autumn.latimore@associatedbank.com