Associated announces the launch of Associated Connect<font size="-1"><sup>™</sup></font>

Associated announces the launch of Associated Connect

Financial management portal offers one point of connection for business and commercial customers

Green Bay, Wis. - April 05, 2012 - Associated Banc-Corp (NASDAQ: ASBC) recently announced the launch of Associated Connect™, a secure, online single point of access to financial management tools. The portal is now serving more than 17,000 companies.

Associated Connect provides a full range of banking, treasury management and advanced business services including information reporting, ACH, wire transfers, foreign exchange, lockbox and more.

"Associated Connect will help our clients improve cash management, efficiency and productivity," said Eldon Passey, Commercial Deposits and Treasury Management Executive.  "We are thrilled to provide our clients with all the tools they need, in one convenient place."

Associated Connect uses leading-edge encryption and firewall security to help ensure customer information is safe and secure. Multiple authentication methods help prevent unauthorized access to Associated Connect services. More sensitive transactional services are also secured with Out-of-Band Authentication (OOBA), multi-factor out-of-band authentication which enables users to authenticate themselves by phone.

To access Associated Connect, you must have a business checking, savings, or money market account with Associated Bank. To learn more about Associated Connect, call a Treasury Management Customer Care representative, 24 hours a day, seven days a week, at 800-270-2707.

To view the Associated Connect demo, please visit: http://bit.ly/GV3BVD

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Autumn M. Latimore
Senior Vice President
Public Relations Director
414-278-1860 PHONE
414-380-9082 CELL
Autumn.Latimore@AssociatedBank.com