MILWAUKEE – April 28, 2014 – Associated Bank announced today that Christopher Piotrowski has been named senior vice president and chief marketing officer. He is responsible for leading strategic initiatives in marketing and brand management.

Piotrowski brings more than 17 years of experience in brand management, marketing, innovation and advertising development. His depth and wide range of experience includes domestic and international markets serving both consumer and commercial clients. Prior to joining Associated, he held marketing positions at world-class organizations such as SC Johnson, MillerCoors, Anheuser-Busch and ConAgra Foods.

“Christopher is widely regarded as a marketing professional with extensive experience in world-class organizations and we are proud to call him part of the Associated team,” said Oliver Buechse, executive vice president, chief strategy officer, at Associated. “His extensive knowledge in the field, along with the expertise of the team he joins, will enable Associated to further enhance our brand promise.”

Piotrowski holds a Master of Science degree in Economics from Marquette University and a Bachelor of Arts degree in Economics from Ripon College.

Piotrowski’s office is located at 330 E. Kilbourn Avenue in Milwaukee.