Associated Bank, current sponsor and Bank of the Green Bay Packers since 1919, will celebrate the longevity of its relationship with the Packers by establishing a unique game-day experience for fans.
Fans are invited to visit the Associated Bank interactive zones at Lambeau Field tomorrow and on other game days in both the Fan Walkway and Atrium (only ticketed guests can participate at the Atrium location). There they will be treated to a unique and engaging experience that will test their game readiness – matched to that of quarterback Aaron Rodgers.
Associated Bank will provide Packers fans the opportunity to see how they measure up to Rodgers in an interactive fan journey that tests their skills, accuracy, speed and smarts. The stats, along with their photo with a Lambeau Field backdrop, will be sent to them digitally on a Packers football card that can be shared through social media channels. Fans can challenge their friends to see how they measure up against one another, as well.
“As the Bank of the Green Bay Packers, Associated is pleased to partner with the Green and Gold this season to offer the ‘Associated Packers Fan Experience’ where fans are at the center of the action,” said Philip B. Flynn, president and CEO, Associated Bank. “We’re appreciative of our fans and customers and want to share a unique experience they are sure to enjoy.”
All fans completing the Associated Packers Fan Experience will receive a token of appreciation. Fans who open an Associated Packers Checking account additionally receive instant benefits and giveaways.
Associated’s partnership with Aaron Rodgers and the Green Bay Packers will continue throughout the season to include many community and customer components that engage fans in Wisconsin. Associated branches located in Illinois and Minnesota, home of two NFC North Division rivals, will also be included in the experience.
“The Packers have an incredible fan base and Associated is excited to take our campaign and partnership to the next level in the months to come,” said Christopher Piotrowski, chief marketing officer, Associated Bank.