The TV, radio and newspaper advertising campaign, featuring Rodgers being "taken home" by a fan named Edith, will air in eight Wisconsin cities throughout September and October. The ads are expected to run during the week and during Packers TV and radio broadcasts. Print ads will appear in about 40 Wisconsin newspapers throughout the state.
Customers who open a Packers checking account will receive a package that includes a custom Aaron Rodgers bobble head, a limited edition Aaron Rodgers poster, and a pigskin checkbook cover with Rodgers' signature and the Packers logo -- along with a free first order of Packers checks.
Customers who use their Packers debit MasterCard between September 6 and December 31 are automatically entered into the Ultimate Aaron Rodgers Experience "Swipestakes" for a chance to win tickets to all 2012 Packers home games, an invitation to a meet and greet with Aaron Rodgers, and a replica Super Bowl XLV ring paperweight.
"It's football time and Associated Bank is both proud of our longstanding partnership with the Super Bowl champion Green Bay Packers, and to once again exclusively offer Packers checking to fans across the state," said Nick Papachristou, Director of Marketing. "We're excited to launch a series of TV commercials and radio spots that feature Aaron Rodgers, as part of his multi-year partnership with Associated."
Existing customers may upgrade their accounts to Packers checking and receive the checks, the checkbook cover, and the Rodgers poster.
Consumers in Minnesota and Illinois will see an Associated Bank fall marketing campaign highlighting a football champion theme.
The campaign materials can be viewed online at www.AssociatedBank.com/AaronRodgers.