Early in Sunday’s Green Bay vs. Rams game, thousands of fans were out of their seats searching for 50 pieces of simulated Lambeau turf randomly hidden below their stadium seats.
The lucky fans who found the hidden turf were responding to Associated Bank’s Turf Search Challenge announced in a Tundra Vision video. Each lucky winner and a guest will be invited to an exclusive Associated Bank-hosted event in December. There they will have the opportunity to meet and mingle with Jordy Nelson, Randall Cobb and Davante Adams, along with receiving a photo and signed football.
The Associated Bank Turf Search scavenger hunt is continuing in Wisconsin, Illinois and Minnesota with an additional 300 winning turf pieces hidden at Associated branches and “in the wild” in the three states. Fans can find the hidden pieces of turf through clues from Associated Bank on Facebook (/AssociatedBank) and Twitter (@AssociatedBank). A donation will be made to the United Way in celebration of every piece of turf that is found.
Illinois winners will have the opportunity to meet Matt Forte at Soldier Field, and Brad Johnson will congratulate winners at Target Field, along with autographed merchandise and a photo opportunity with the featured player.
“This season Associated Bank is taking football fans on a Turf Search scavenger hunt to find a piece of end zone representing the sacred “Touchdown Central” ground that is the focal point of Associated’s strategic Packers marketing campaign this year,” said Christopher Piotrowski, executive vice president and chief marketing officer, Associated Bank. “As the bank of the Packers since 1919, we are excited to engage fans in Illinois, Minnesota and Wisconsin to score with Turf Search while benefiting the United Way.”
Piotrowski added that new logoed Packers Checking and unique Debit Card programs that bring discounts for the Packers Pro Shop provide additional opportunities for fans to celebrate their team pride.
Associated Bank will donate over $26,000 to United Way organizations in Chicago, Minneapolis and Green Bay once all 300 pieces of turf are found.
The turf search runs through November 17, 2015. For more information, visit abturfsearch.com
Fans are encouraged to engage with Associated’s Touchdown Central campaign all season. Previous promotions include the Touchdown Central sweepstakes, along with the Touchdown Central fan challenge -- a unique game-day experience where fans can throw a pass to a Jordy Nelson and Randall Cobb simulation and celebrate by striking their own unique touchdown celebration pose and receive a photo with an overlay that includes all three players.