GREEN BAY, Wis. – September 27, 2016 – With the start of a new football season, Packers fans have new, exclusive opportunities to show their pride and receive unprecedented access to their favorite team through Associated Bank. This season’s Ultimate Packers Fan Program features interactive in-stadium, online and community activities, and an opportunity to win a comprehensive behind-the-scenes experience. 

“As the bank of the Packers since 1919, we’re celebrating this legacy partnership with fans by giving them opportunities throughout the season to display their team pride,” said Christopher Piotrowski, executive vice president and chief marketing officer, Associated Bank. “The Ultimate Packers Fan Program will recognize and celebrate fans at a whole new level this season.”


  • Ultimate Packers Fan Cam on Tundra Vision

Throughout the season, the Ultimate Packers Fan Cam will feature Packers wide receivers Jordy Nelson and Randall Cobb searching for the most rabid Packers fans dancing and celebrating at Lambeau Field.

  • Associated Bank Fan Challenge

Game day fans are invited to visit the Associated Bank Fan Challenge located in both the Tundra Tailgate Zone and Atrium (only ticketed guests can participate at the Atrium location) at Lambeau Field. Fans can participate in a football toss, receive a Go Pack Go roller banner and take a photo with Lambeau Field as the backdrop. The photo will be emailed to all participating fans.


  • Ultimate Packers Fan Ticket Sweepstakes

Ultimate Packers Fans know the best place to celebrate the team is in the stadium. To honor these fans, Associated Bank has launched its Ultimate Packers Fan Ticket Sweepstakes on Facebook where fans could win two game tickets with VIP sideline passes or two tickets to the Festival Foods MVP deck. Visit

  • Ultimate Packers Experience

Later in the season, fans can enter to win a variety of prizes, including an Ultimate Packers Fan Experience hosted by Associated Bank. This private event features one-of-a-kind experiences including skills and drills practice with players at the Don Hutson Center and a once in a lifetime chance to meet Nelson and Cobb.

In the Community:

  • Associated Bank’s Stock the BoxTM for Hunger Campaign

In partnership with Feeding America and the Packers, Associated Bank will conduct a community-wide food collection. This opportunity kicks off at Lambeau Field on Nov. 5 and will continue with collection in Associated Bank branches through the end of the year.


  • Green Bay Packers Checking

Fans can show their Packers pride with Associated Bank exclusive Packers checks and debit cards. Packers Checking customers can take advantage of a 10 percent discount at the Packers Pro Shop or online. Visit

“In 2015, approximately 55 percent of Associated Bank consumer checking accounts opened were tied to one of the company’s sponsorships,” said Piotrowski. “These opportunities help us strengthen relationships with our customers and communities in fun, yet meaningful ways.”



Associated Banc-Corp (NYSE: ASB) has total assets of $29 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at