As part of our Get Closer to the Packers campaign, Associated Bank’s business clients and prospects were recently treated to an evening of football, food and fun. More importantly, they had an opportunity to make connections and discuss key issues facing their businesses.

As the Bank of the Packers since 1919, Associated was proud to partner with the Green Bay Packers on the evening of November 14 to host 260 business guests at an exclusive event in the Lambeau Field Atrium.

“Lessons From the Gridiron: Winning Fans through Experience” offered an opportunity for Associated’s business clients and prospects to network in a fun, casual setting. It also allowed guests to hear from a panel of local thought leaders who shared their business success stories, focused on how they deliver a strong client experience.

The panel included Philip B. Flynn, president & CEO, Associated Bank; Mark Murphy, president & CEO, Green Bay Packers; Ed Policy, vice president and general counsel, Green Bay Packers; and Christine Loose, group director of lodging, Kohler Company.

Packers leadership also shared how they approach enhancing the fan’s experience—both inside and outside of Lambeau Field.

Guests were able to hear leaders’ insights and also engage with each speaker via a candid Q&A session. Following the panel discussion, Green Bay Packers stars Jordy Nelson and Randall Cobb took the stage to share their insights regarding their personal engagement with fans.

In addition, attendees generously raised nearly $10,000 through a silent auction that took place throughout the evening to benefit Feeding America. Associated has proudly partnered with Feeding America through various campaigns, volunteerism and charitable giving since 2010.