Milwaukee Business Journal

Christopher Piotrowski, chief marketing officer

Chris Piotrowski, formerly with Racine's S.C. Johnson & Son Inc. and Milwaukee's MillerCoors LLC, is now chief marketing officer at Green Bay-based Associated Bank. Piotrowski’s business philosophy is built on bringing the customer perspective — sometimes literally. He hopes to make video and other recordings of the daily lives of customers to show, rather than tell through numbers, how clients use the bank and what they most need.

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