Throughout her decades in the employee benefits world, Mardi Burns has helped design, implement and manage the full spectrum of health and welfare benefit plans for countless employers. Burns is senior vice president and senior benefits consultant for Associated Benefits and Risk Consulting (ABRC). ABRC was formerly known as the Jabas Group until its client of 25 years, Associated Bank, purchased the organization in 2004. 

Of the "three most challenging opportunities" for employers, Burns has found one is key – and it's also a major reason she recommended her own employer join the Business Health Care Group (BHCG). As you might expect, cost is right up there as a benefits challenge, but it is not the one she cites.

Long before engagement became a benefits buzzword, she recognized the "big challenge" was helping employees understand their benefits to motivate them to partner with their employer in managing health care costs.

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